Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble Davis Dyer, Frederick Dalzell, Roweno Olegario
Publisher: Harvard Business Review Press

Aug 13, 2011 - Pantene is a brand of hair care products owned by Procter & Gamble. Mar 12, 2013 - Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Sep 1, 2012 - Awesome reviews of stuff I've bought (or want to buy!) Home. The product line was first introduced in Rising Tide: lessons from 165 years of brand building at Procter & Gamble. Apr 19, 2010 - The P&G and Wal-Mart story is well known. Mar 22, 2013 - YouGov calculates Buzz scores by asking survey respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" Buzz scores Reputation score: 77.98 2012 score: 78.09 Procter & Gamble Co., makers of well-known products such as Gillette shaving razors, Tide laundry detergent and Crest toothpaste, improved from 15th place in last year's ranking to ninth this year. Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Nov 17, 2010 - Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. It has been documented in Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble and a recent white paper by Michael Grean of P&G and Michael J. Oct 16, 2013 - With laundry and cleaning products, Procter & Gamble's Downy fabric softener refill literally made marketing headlines. €�The inseparability of modern knowl¬edge management and computer-based technology.